Russia’s industry needs efficient drive solutions

President Putin and Chancellor Merkel visit NORD booth in Hanover Bargteheide – Looking to learn about energy-efficient drive technology, Russian President Vladimir Putin and German Chancellor Angela Merkel stopped by the booth of German drive manufacturer NORD DRIVESYSTEMS on their tour of select exhibitors after jointly opening the 2013 Hannover Messe. Since the country’s last turn as high-profile partner of the world’s leading industrial fair in 2005, Russia has witnessed a surge in awareness for sustainable business practices, environmentally sound technology, and green growth strategies. Given this trend, the leaders of the two nations made NORD, a renowned provider of high-efficiency drive solutions, a port of call on their brief round of visits to major German brands and industrial innovators.

Illustration: Vladimir Putin, President of the Russian Federation, and German Chancellor Angela Merkel visit the NORD trade show booth in Hanover to learn more about efficient drive solutions, for which demand is growing steadily in Russia

Electric drives play a crucial role throughout all industrial sectors, since they constitute core components of machines and plants and have a major bearing on these systems’ total energy requirements. At this year’s booth in Hanover, NORD is showcasing a drive solution for conveyors based on integrated drive units that boast particularly low consumption. Each of these full-fledged units combines a geared motor complying with the strictest current energy efficiency classification, IE4 (Super Premium Efficiency), with a motor-mounted frequency inverter that delivers versatile drive control. These drives were at the center of the exchange between Merkel, Putin, and NORD’s top management team. Optimizing conveying technology is a particularly effective step in the implementation of new, economically viable and ecologically progressive solutions. NORD also supplies a wide range of efficient geared motors for various other applications as well as a comprehensive portfolio of suitable power electronics. As demand for such technology is on the rise in Russia, NORD’s local activities and investments have recently been significantly expanded: an all-new manufacturing site in Saint Petersburg was inaugurated only months ago in order to further enhance NORD’s service and delivery performance for Russian customers. In addition to this plant, NORD maintains a nationwide presence throughout the country with bases in another seven Russian cities.

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