Point S International
Point S begins anniversary year with significant triple market launch.
www.point-s-group.com
February 5th, 2026 - Point S has kicked off 2026, its 55th anniversary year, with the simultaneous launch of operations in three new markets: Greece, Cyprus and Zambia. The expansion underscores Point S's commitment to bringing its proven turnkey retail concept – combining tyre sales with comprehensive car servicing – to new territories through strategic partnerships with established local operators.
- Point S International signs Master Franchise agreements in Greece, Cyprus and Zambia
- Mediterranean expansion partners with century-old Tournikiotis distribution group
- Zambian market leader Tyre King converts to Point S
- Expansion kicks off 55th anniversary year
The organisation, which is one of the world’s largest independent networks of tyre and maintenance specialists, has signed a Master Franchise agreement with Tenora Techniki S.A., a subsidiary of the Athens-based Tournikiotis family group. Founded more than 100 years ago, Tenora is a recognised player in the Greek market with over 50 years' experience in tyre distribution and exclusive representation of several international manufacturers.
Since signing the agreement in late 2024, 11 franchise agreements have been concluded, with the first harmonised points of sale opened on Creta Island at the end of 2025.
The network aims to establish approximately 30 centres across Greece in the medium term, meeting the needs of Greek motorists with Point S's comprehensive tyre and car servicing offering.
Building on its Greek expansion, Point S has also signed a Master Franchise agreement in Cyprus with Eltenor Ltd, based in Limassol. Founded in 2015, Eltenor represents a partnership between local entrepreneur Andreas Michael and the Tournikiotis group, providing strong commercial presence throughout the Cypriot market.
Eltenor acts as the exclusive representative and distributor for a world-renowned tyre brand and will combine this portfolio with Point S's international supplier agreements. The first pilot point of sale, operated by Stathis Michael Tyre Centre Ltd in Limassol, is in the process of being opened soon, with plans to expand to approximately 15 centres across Cyprus's main towns in the medium term.
Point S has also partnered with Tyre King Enterprises Limited to establish its first presence in Zambia. Founded in 1995, Tyre King has grown from a single shop to become one of Zambia's leading tyre and battery retailers, operating 15 branches across five cities with 13 fully equipped service centres.
Karl O'Donohoe, representing Point S in Zambia, commented: "The decision to join Point S was a natural step for us. We wanted to broaden our portfolio of services, access technical expertise not readily available locally and leverage the wealth of experience represented by the Point S brand. The support of the Point S South Africa team played a key role in this decision."
The transformation will begin with two points of sale – one in Lusaka and another in Kitwe – with plans to establish 10-12 Point S centres across Zambia's five largest urban centres: Lusaka, Kitwe, Ndola, Chipata and Livingstone.
Expanding through local expertise
The three launches demonstrate Point S's clear expansion strategy: partnering with solid local operators who possess deep market knowledge, established customer bases and proven operational capabilities. This approach enables rapid network rollout while ensuring each centre delivers Point S's high standards of service and customer care.
Fabien Bouquet, CEO of Point S International, commented: "These three market launches represent a significant milestone in Point S's global development. What makes this particularly exciting is the quality and calibre of our new partners. In Greece and Cyprus, we're working with the Tournikiotis group, and Eltenor Ltd in Cyprus, whose century of experience and deep market knowledge provides an exceptional foundation for growth in the Mediterranean region. In Zambia, Tyre King brings 30 years of operational excellence and an established reputation that will accelerate our entry into this important African market.
“This is exactly the model that has made Point S successful worldwide, combining our international expertise and proven business systems with local partners who understand their customers and markets intimately. We're confident these partnerships will deliver rapid growth and set new standards for automotive service in their respective regions."
The Mediterranean and African expansions complement Point S's existing presence across 54 countries worldwide, reinforcing its position as a truly global automotive service network that combines international expertise with local market understanding.
